Isabel Marant pour H&M

We have been waiting for this day since July. Here we are. November 14th, 2013. Isabel Marant for H&M. At 9:03 a.m. the pullover I was looking for was already sold out. The store opened at 9:00 a.m. At 9:30 a.m. the men's department was almost empty (I was in Bern, Switzerland). At the women's department it was even worse – you couldn't even stand in line without a bracelet distributed before the store opening.

But it was great. Really. To be able to finally see and touch these clothes. And the atmosphere also. That's the life of a fashion lover…












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